Canada is poised to become the first jurisdiction in the world to self-impose front-of-package labelling on ground beef and pork.
This decision will undercut Canadian producers both domestically and abroad.
The United States has already identified this policy as a trade irritant potentially leading to fewer exports of Canadian beef.
This would be a major hit to producers.
Mexico, Israel, and the EU have all exempted single ingredient whole foods from front-of-package labelling under similar policies.
How can roast beef and whole hams are exempt, but the same source of protein is no longer acceptable after being ground?
Almost 90% of Canadians cook ground beef once a month or more.
It, along with ground pork, continues to be a source of protein in Canadian families’ diets.